Ashton Media

USE LOCATION INTELLIGENTLY: HOW WELL-LOCATED BILLBOARD ADVERTISING CAN TRANSFORM YOUR BUSINESS

29/5/2023

A vector illustration representing a business location with a pinpoint marker on a map, highlighting the importance of location in business strategy.

Location is essential in the world of advertising. Choosing the right location may make or break the success of your campaign, whether you're conducting an OOH or DOOH campaign.

With the development of digital technology, DOOH has become a powerful tool for companies looking to connect with their target audience through aesthetically appealing and engaging content.

Below are the reasons why choosing the right location can affect and impact your campaign results:

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TARGET, ENGAGE, AND CONVERT: WIN THOUSANDS OF AIRPORT TRAVELERS

16/5/2023

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Airports have long been regarded as one of the best locations for advertising. Every day, thousands of passengers pass through airports, making them a prime location for businesses to engage a captive audience and leave a lasting impression.

Tanzania is a desirable market for companies trying to broaden their reach due to its increasing economy and tourism sector.

The Terminal 3 of the Julius Nyerere International Airport, one of the busiest airports in the nation, grants Ashton Media an exclusive license for airport Digital Out-Of-Home advertising.

In this blog post, we'll look at the benefits of airport advertising regarding travelers’ habits and how it can work especially for local and international brands in Tanzania.

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HOW TO MANAGE YOUR BRAND REPUTATION WITH OUT-OF-HOME (OOH) ADVERTISING:

15/5/2023

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Build your reputation now with iconic campaign executions.

The importance of brand reputation has never been greater than it is in today's fiercely competitive business climate. A positive reputation may make a company stand out from competitors, draw in new customers, and keep old ones coming back. But, a poor reputation can hurt a company's bottom line and make it challenging to restore.

Advertising on platforms for Out-of-Home (OOH) and Digital Out-of-Home (DOOH) is one way that companies may manage their reputations. These advertising platforms enable businesses to connect with a large audience and leave a positive impression. We'll discuss the advantages of good brand reputation, how reputation management connects to OOH and DOOH advertising, and why brands should work with Ashton Media in this blog article.

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TELL YOUR BRAND MESSAGE IN JUST 10 SECONDS

12/5/2023

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Are you looking for a high-frequency campaign reach that can leverage your brand to the peaks of business growth? I bet you do. 10 seconds may look like a short period, but you can simply tell your services and products campaign message and reach a large number of people in a repeated and short period.

This Out-Of-Home and Digital-Out-Of-Home marketing strategy targets customers while driving, shopping, recreating, or commuting, OOH ads include posters on high-traffic roads, signage in malls, or digital ads in airports.

Research has proven that an average human attention span starts from 3 to 8.25 seconds, however, this span can also last for up to 10 seconds. During this span, a person can be attentive to anything that comes across and interpret/respond to it accordingly. Our DOOH packages can help you tell your brand message in 10 seconds and capture attention and reach a high number of your target audience.

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USE LOCATION INTELLIGENTLY: HOW WELL-LOCATED BILLBOARD ADVERTISING CAN TRANSFORM YOUR BUSINESS

TARGET, ENGAGE, AND CONVERT: WIN THOUSANDS OF AIRPORT TRAVELERS

HOW TO MANAGE YOUR BRAND REPUTATION WITH OUT-OF-HOME (OOH) ADVERTISING:

TELL YOUR BRAND MESSAGE IN JUST 10 SECONDS

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