We are thrilled to share an exciting update from Ashton Media, the largest and fastest-growing digital network in Tanzania. Our commitment to revolutionizing the digital advertising landscape is stronger than ever, and we are constantly enhancing our inventory to meet the evolving needs of our advertisers and the communities we serve. Spotlight on Innovation: One of our most significant recent enhancements is the upgrade of our prominent display at Chole Junction, Masaki. Now part of our esteemed Fame collection, this display has been transformed into a larger and more vibrant screen. As a beacon of innovation in outdoor digital advertising, its towering presence and dynamic visuals now captivate everyone at this bustling intersection, turning every moment into an immersive experience.
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As Ramadan graces us with its presence, brands are looking for innovative ways to connect with their audience during this holy month. KFC, in partnership with our state-of-the-art digital out-of-home (DOOH) technology, is setting a new benchmark in engaging with the community during Ramadan. Through a unique campaign that combines data-driven advertising with the spirit of the season, KFC is creating moments of anticipation and excitement. The Power of Real-Time Engagement: This Ramadan, KFC is transforming our digital inventory into live countdown timers to Iftar, the time of breaking fast. This innovative approach not only captivates the audience but also serves a useful purpose, reminding them of the approaching Iftar time in a dynamic and engaging way. By leveraging our advanced DOOH capabilities, KFC's ads are no longer static; they are interactive, timely, and highly relevant. In the fast-paced realm of outdoor advertising, where attention spans are fleeting and impressions must be made swiftly, mastering the art of effective messaging is paramount. Enter the rule of 7 - a cornerstone principle in marketing, famously championed by Jeremy Lant, suggesting that it takes an average of 7 exposures to an advertisement for it to register in a consumer's mind. In this blog post, we'll delve into how Ashton Media leverages high frequency and strategic multi-location placements in digital out-of-home (DOOH) advertising rollouts to create impactful campaigns that resonate with audiences.
How Strategic Screen Placement Transforms Consumer Engagement: A Case Study with Vodacom Tanzania3/2/2024 In an era where digital advertising is not just common but expected, the launch of our innovative digital screen network at Mlimani City Mall marks a significant leap forward. At the heart of this leap is our captivating 3D screen gracing the main entrance, complemented by four Ultra-High Definition (UHD) screens strategically placed within the mall itself. This network isn't just a testament to technological advancement; it's a blueprint for the future of consumer engagement. Leading the charge in harnessing this potential is Vodacom Tanzania, with their pioneering device financing campaign. Redefining digital advertising in Tanzania.
We are thrilled to announce a groundbreaking advancement in Out-of-Home (OOH) advertising, setting a new trend in Tanzania’s digital landscape. Our company, renowned for having the largest Digital Out-Of-Home (DOOH) network in the country, is now introducing an extraordinary addition to our portfolio – Tanzania's first 3D screen at Mlimani City Mall, the the premium shopping destination!
USE LOCATION INTELLIGENTLY: HOW WELL-LOCATED BILLBOARD ADVERTISING CAN TRANSFORM YOUR BUSINESS29/5/2023
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