PEPSI logo launch with Ashton Media

At Ashton Media, we are proud to be at the forefront of innovation, continuously pushing the boundaries of what's possible in outdoor advertising. Our latest project with Pepsi is a testament to this commitment, showcasing the new Pepsi logo in a way that has never been seen before. This isn't just a billboard – it's a groundbreaking fusion of static and digital elements that captures attention and imagination.

Transforming Billboards with Digital EffectsIn collaboration with Pepsi, we've transformed traditional billboards into dynamic displays that captivate audiences. Using state-of-the-art technology, our billboards at key locations such as Salender Bridge and Tanzanite Bridge now feature stunning digital effects that bring the new Pepsi logo to life. These billboards don't just display an ad; they tell a story, engage viewers, and create a memorable brand experience.




The Innovation Behind the "Pulse" EffectCentral to this transformation is the innovative "pulse" effect, designed to emulate a sound equalizer. This effect not only highlights the modern, energetic vibe of the new Pepsi logo but also creates a visual rhythm that resonates with audiences. Just as Pepsi reinvents itself with every campaign, we at Ashton Media ensure that each of our projects introduces new and exciting elements, keeping the content fresh and engaging.

Ashton Media Leads the Way

1. Pioneering Digital Effects: Our ability to seamlessly integrate digital effects with static billboards sets us apart. We create dynamic visuals that capture and hold attention, ensuring maximum impact.
2. Continuous Innovation: Every campaign we undertake is an opportunity to explore new possibilities. From interactive elements to unique visual effects, we strive to deliver something new and extraordinary each time.
3. High Engagement: By transforming billboards into interactive experiences, we enhance viewer engagement and create a deeper connection between the audience and the brand.

Pepsi's new logo is a bold evolution, combining retro elements with a modern twist. Its simplified, striking design is perfect for digital display, making it an ideal candidate for our cutting-edge technology. The logo features a vibrant color palette, a distinctive white wave, and a retro-inspired, uppercase typeface, reflecting the brand's rich history and forward-looking vision.
 
With each project, we continue to redefine what's possible with digital and outdoor advertising, ensuring that our clients' brands stand out in an ever-evolving landscape. The new Pepsi logo, brought to life through our advanced digital effects, is a shining example of how we turn vision into reality.

​At Ashton Media, we are excited to continue leading the way in transforming the billboard scene, one groundbreaking campaign at a time.

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