KFC Countdown to Iftar using Data-Driven DOOH Advertising

​As Ramadan graces us with its presence, brands are looking for innovative ways to connect with their audience during this holy month. KFC, in partnership with our state-of-the-art digital out-of-home (DOOH) technology, is setting a new benchmark in engaging with the community during Ramadan. Through a unique campaign that combines data-driven advertising with the spirit of the season, KFC is creating moments of anticipation and excitement.

​The Power of Real-Time Engagement:
This Ramadan, KFC is transforming our digital inventory into live countdown timers to Iftar, the time of breaking fast. This innovative approach not only captivates the audience but also serves a useful purpose, reminding them of the approaching Iftar time in a dynamic and engaging way. By leveraging our advanced DOOH capabilities, KFC's ads are no longer static; they are interactive, timely, and highly relevant.​

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Data-Driven Decisions:
The backbone of this campaign lies in the powerful use of data. By analyzing consumer behavior and preferences, KFC has crafted a campaign that resonates well with the Ramadan spirit. The live countdown not only garners attention but also builds a sense of community as people across different locations share a common anticipation for Iftar.

Maximizing DOOH Capabilities:
Our DOOH technology provides flexibility and creativity, enabling KFC to display real-time updates and create a more immersive experience. The dynamic nature of DOOH allows for this innovative real-time engagement, making the ads more than just a message – they become a service to the community.
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KFC's use of our data-driven DOOH technology for a Ramadan countdown is a testament to the evolving landscape of advertising. It highlights how brands can leverage digital innovations to connect with audiences in meaningful ways. As we continue to explore the potential of DOOH, we look forward to enabling more brands to engage with their customers in real-time, making every moment count.
As the sun sets and the countdown begins, we're reminded that in the world of advertising, creativity knows no bounds. 
Happy Ramadan to all!