Airports have long been regarded as one of the best locations for advertising. Every day, thousands of passengers pass through airports, making them a prime location for businesses to engage a captive audience and leave a lasting impression.
Longer Dwell Time: The airport may take up a lot of time for travelers, especially when they are arriving at a new location. Your brand has a special opportunity to interact with its audience through digital screen advertising. To enhance brand awareness and loyalty, your brand can use this time to exhibit its goods and services or offer relevant information about the travel destination.
Increased Brand Value: Because airports are upscale spaces, advertising there can help increase a brand's perceived value. Your brand and business may elevate their perceived worth in the eyes of consumers by evoking the elegance and sophistication of Ashton’s airport digital screen network.
Contextual Targeting: Airport advertising can be highly targeted, which is particularly useful when travelers arrive at a new destination. For example, if a brand is looking to target business managers, you can place your advertisements in the airport's arrival area. Similarly, if your brand is targeting business travelers, you can place your advertisements in the airport's arrival area. This level of targeting ensures your brand is reaching the right audience with its message and services.
Informational: Travelers frequently experience disorientation and may not know what to do next when they arrive at a new location. Advertising in airports may be a powerful tool for attracting customers' attention and educating them about the destination. For instance, advertising can provide tourists with information about nearby restaurants, activities, and events, making it simpler for them to organize their vacations.
Airport advertising is a highly effective way for national and multinational brands to connect with their target audience in Tanzania. By providing useful information, increasing brand awareness, targeting specific demographics, leading to impulse purchases, and promoting positive associations with the brand, airport advertising can make a significant impact on a brand's revenue.
With Ashton Media's exclusive rights to advertise in the Julius Nyerere International Airport Terminal 3 arrival section, your brand, and business can take advantage of these benefits and make lasting impressions on their target audience. Call 0758 880088 to learn how you can stand a chance to win this ever-growing market.