So, you can ask yourself how enough 10 seconds are to tell my brand story and message. Below are the important things to consider when developing an OOH and DOOH campaign strategy:
Go granular. Through our OOH and DOOH strategy, a brand can tell a specific campaign message to its target niche. Targetting is so important. This marketing personalization strategy can reduce the amount of information needed to be displayed and how it should be presented. This can also help a brand to track engagement from a specific group of targeted people who use certain ways to commute in their day-to-day activities.
Add memorable copies and Call-To-Actions. To make your message memorable by your target niche, a brand should use simple, short, direct, and relevant copies and call to action which can help your target audience to be aware, remember, track, and respond in a positive and good way for a brand and a business growth in general.
Use impressive photos. It is said, Seeing is believing. In a span of 10 seconds, you can display your ads and make memorable impressions by using relevant and quality photos. To make your brand message impressive and engaging, consider the use of relevant pictures of a product/service you’re trying to market. Whether it’s a luxury car, drink bottle, brand influencer, credit card, or any other product/service.
For a successful DOOH campaign, remember to use and strengthen your digital emerging marketing ways like social media, Website SEO, Landing Pages design, and customer care department which will help your brand to track social media metrics, and leads generated and bring business because of an executed DOOH campaign.
Our OOH and DOOH packages can help your brand to leverage in the digital world and new business peaks. We are always ready and eager to work with you and foster the growth of your brand. Don’t miss this opportunity by calling +255 758 880 088 now. Our Sales Representatives will be happy to serve you.