The power of QR Codes in creative marketing campaigns

The power QR codes in OOH Advertising campaigns - Seamless integration of Traditional and Digital campaign worlds.

An efficient way to elevate your OOH advertisements is the inclusion of one simple, yet effective image: the QR code. With a simple swipe-and-tap of their device, QR codes allow for a direct connection to your consumer.  In addition, QR codes are a powerful attribute of outdoor advertising. Many people are active commuters who have minimal time to interact with your ad.
 
QR codes act as agents of information and can direct consumers to any information of their choosing. A website, contact information, or social media platforms are some examples of where to guide your consumers.
 
In this blog post, we will guide you on the effectiveness of QR codes and the ways your brand can benefit from them in OOH campaigns:

​Enhanced interaction and engagement: By scanning a QR code displayed on billboards, transit shelters, or any other OOH advertising medium, users gain instant access to tailored landing pages, promotional offers, interactive games, or exclusive content.
 
Seamless integration with digital devices: With the increasing penetration of smartphones, QR codes have become more accessible than ever before. Users can simply open their smartphone camera or use a QR code scanning app to scan the code and unlock the digital content.
 
Trackable performance and analytics: Each scan of a QR code generates valuable data, providing insights into audience engagement, campaign reach, and conversion rates.
 
Boosting consumer confidence and safety: Contactless experiences have become a priority, and QR codes enable touchless interactions, eliminating the need for physical contact or shared surfaces.
 
QR codes have revolutionized OOH campaigns, bridging the gap between offline and online experiences. They enhance engagement, provide trackable performance metrics, and offer flexibility for creative executions.
 
Our creative advertising solutions can consider all these and create an unmissable advertising campaign for your brand. Call 0758 880 088​ now or email us at sales@ashtonmedia.net for more campaign information.