How to maximise impact with the digital advertising revolution
Digitisation lets brands bring video, animation and interactivity to the roadside, giving customers a more engaging and memorable experience.
Digitalisation allows businesses to use video, animations and interactive elements in their advertising, giving customers a more engaging and memorable experience than a printed poster can.
On a digital screen the creative can move, change by the hour and respond to what is happening — the weather, the score, the time to the next prayer. For the advertiser it means one booking that can carry a launch, a promotion and a reminder in the same week. For the audience it means a message that is worth looking at.
Ashton Media's network brings this to the roads, malls and airport of Tanzania.