Digital billboards and LED screens across Tanzania
Ashton runs the country's largest digital out-of-home network, from Selander Bridge and Chole Junction in Dar es Salaam to Zanzibar, Dodoma and Mwanza. One booking puts a brand on all of it, or on the three screens that matter.
What can a digital screen do?
Creative changes without a reprint. A promotion can run for a weekend, a price can change on Monday, and a launch can go live on every screen at the same minute.
Day-parting puts the right message at the right hour: breakfast on the morning commute, a different offer in the evening rush.
Live data drives the message: a countdown, a score, the weather, the time to the next prayer, a price that updates itself. The screen shows what is true at that minute, which is a reason to look up.
Motion earns attention at junctions where traffic slows. Still frames work too; the screen suits both.
Where the screens are
The network is concentrated where Dar es Salaam's traffic is: Selander Bridge, Chole Junction in Masaki, Mlimani City, Nyerere Road, Bagamoyo Road, and the main roads between them. Screens in Dodoma, Mwanza and Zanzibar carry national campaigns beyond the city.
Ask and we will send the current site list with photographs and locations.
How a digital campaign is booked
Tell us the objective, the cities and the dates. We propose a screen mix and a loop share, quote it, check your artwork against the screen specifications, schedule it and send proof of play.
Creative can be a still or a short video. We will send the specifications for every screen in the plan; if you need the creative made, we design it.
Questions we are asked
Where are Ashton Media's digital screens?
Across Dar es Salaam — Selander Bridge, Chole Junction, Mlimani City and the main roads between them — and in Zanzibar, Dodoma and Mwanza. It is the largest digital out-of-home network in the country, and it is still growing.
Can I book a single screen?
Yes. Many campaigns start with one landmark screen — Selander Bridge or Chole Junction, for example — and add screens as they grow.
What creative do I need to supply?
A still image or a short video made to each screen's specifications. We send the specifications with the quote, and we can design the creative if you need it.
How quickly can a digital campaign go live?
Once the artwork is approved, usually a matter of seconds — the screens are updated remotely, so a campaign can start the moment it is signed off.
Can the message change during the campaign?
Yes. Creative can be swapped, day-parted or driven by live data such as a countdown, a score or the weather, without a reprint.
Do you provide proof that the ad ran?
Yes. Digital campaigns come with proof of play from the scheduling system; static campaigns come with photographs of the posted site.
Tell us what you want to achieve
A real person replies — usually within a few hours on business days. Say where you want to be seen and when, and we'll come back with sites, photos and a quote.