Blog
Campaign stories, new screens, and what we have learned about out-of-home advertising in Tanzania.
OOH is unskippableIn a world where everything can be skipped — videos, pop-ups, even entire apps — one kind of ad is impossible to ignore.
Simple yet viral outdoor ad strategy by TECNOIn a crowded outdoor market, TECNO stood out with a design everyone recognises instantly: a WhatsApp chat.
The six biggest myths about out-of-home advertisingOut-of-home still holds a crucial place in the media mix. Several myths persist about it; here are the six biggest, and the truth behind each.
Why Tanzanian advertisers moved to digital out-of-home in 2024Past the halfway mark of 2024, Tanzania's advertising landscape is shifting to digital out-of-home. Here is what is driving it.
PEPSI logo launch with Ashton MediaThe new Pepsi logo arrived in Tanzania on a billboard that was more than a billboard — a fusion of static and digital elements built for the launch.
Our latest DOOH upgrade at Chole Junction, Masaki — Dar es SalaamThe screen at Chole Junction in Masaki, one of the busiest intersections in Dar es Salaam, is now larger and brighter — and part of the Fame collection.
KFC Countdown to Iftar using data-driven DOOH advertisingThrough Ramadan, KFC turned our digital inventory into live countdown timers to Iftar — an advertisement that was also a service to the community.
The rule of 7: the power of high frequencyIt takes an average of seven exposures to an advertisement for it to register. How Ashton Media uses frequency and multi-location placement in digital out-of-home.
Transforming retail spaces with digital signage by Ashton MediaCircle K's first Tanzanian store, at the Puma station on Obama Drive, opened with digital signage designed and run by Ashton Media.
How strategic screen placement transforms consumer engagement: a case study with Vodacom TanzaniaVodacom Tanzania was the first brand to use the whole Mlimani City network — the 3D screen at the entrance and the four UHD screens inside — to carry one message from the door to the shop.
Unveiling the extra dimension! Introducing Tanzania's first 3D screenThe first ever 3D-ready screen at Mlimani City Mall, the heart of Dar es Salaam's retail and lifestyle buzz. This isn't just a screen — it's a revolution in how brands interact with their audiences.
The power of QR codes in creative outdoor campaignsA QR code on a billboard turns a glance into a visit: tailored landing pages, offers and content, with every scan measured.
Winning Gen Z with digital out-of-homeGen Z is the first generation truly immersed in the digital age. They are digital natives — and they still value real-world experiences.
How to maximise impact with the digital advertising revolutionDigitisation lets brands bring video, animation and interactivity to the roadside, giving customers a more engaging and memorable experience.
Use location intelligently: how a well-placed billboard transforms a businessChoosing the right location can make or break a campaign, whether it is static or digital. Four things to weigh before you book.
Target, engage and convert: reaching airport travellers at JNIATerminal 3 of Julius Nyerere International Airport gives Ashton Media exclusive digital advertising rights to reach every day's arriving passengers.
Managing brand reputation with out-of-home advertisingA positive reputation makes a company stand out, draws in new customers and keeps old ones coming back. Out-of-home builds it in public.
Tell your brand message in ten secondsTen seconds looks short. It is enough to tell a campaign message to a large audience, repeatedly — if the creative is built for it.
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