Blog
Campaign stories, new screens, and what we have learned about out-of-home advertising in Tanzania.
- OOH is unskippableIn a world where everything can be skipped — videos, pop-ups, even entire apps — one kind of ad is impossible to ignore.
- Simple yet viral outdoor ad strategy by TECNOIn a crowded outdoor market, TECNO stood out with a design everyone recognises instantly: a WhatsApp chat.
- The six biggest myths about out-of-home advertisingOut-of-home still holds a crucial place in the media mix. Several myths persist about it; here are the six biggest, and the truth behind each.
- Why Tanzanian advertisers moved to digital out-of-home in 2024Past the halfway mark of 2024, Tanzania's advertising landscape is shifting to digital out-of-home. Here is what is driving it.
- PEPSI logo launch with Ashton MediaThe new Pepsi logo arrived in Tanzania on a billboard that was more than a billboard — a fusion of static and digital elements built for the launch.
- Our latest DOOH upgrade at Chole Junction, Masaki — Dar es SalaamThe screen at Chole Junction in Masaki, one of the busiest intersections in Dar es Salaam, is now larger and brighter — and part of the Fame collection.
- KFC Countdown to Iftar using data-driven DOOH advertisingThrough Ramadan, KFC turned our digital inventory into live countdown timers to Iftar — an advertisement that was also a service to the community.
- The rule of 7: the power of high frequencyIt takes an average of seven exposures to an advertisement for it to register. How Ashton Media uses frequency and multi-location placement in digital out-of-home.
- Transforming retail spaces with digital signage by Ashton MediaCircle K's first Tanzanian store, at the Puma station on Obama Drive, opened with digital signage designed and run by Ashton Media.
- How strategic screen placement transforms consumer engagement: a case study with Vodacom TanzaniaVodacom Tanzania was the first brand to use the whole Mlimani City network — the 3D screen at the entrance and the four UHD screens inside — to carry one message from the door to the shop.
- Unveiling the extra dimension! Introducing Tanzania's first 3D screenThe first ever 3D-ready screen at Mlimani City Mall, the heart of Dar es Salaam's retail and lifestyle buzz. This isn't just a screen — it's a revolution in how brands interact with their audiences.
- The power of QR codes in creative outdoor campaignsA QR code on a billboard turns a glance into a visit: tailored landing pages, offers and content, with every scan measured.
- Winning Gen Z with digital out-of-homeGen Z is the first generation truly immersed in the digital age. They are digital natives — and they still value real-world experiences.
- How to maximise impact with the digital advertising revolutionDigitisation lets brands bring video, animation and interactivity to the roadside, giving customers a more engaging and memorable experience.
- Use location intelligently: how a well-placed billboard transforms a businessChoosing the right location can make or break a campaign, whether it is static or digital. Four things to weigh before you book.
- Target, engage and convert: reaching airport travellers at JNIATerminal 3 of Julius Nyerere International Airport gives Ashton Media exclusive digital advertising rights to reach every day's arriving passengers.
- Managing brand reputation with out-of-home advertisingA positive reputation makes a company stand out, draws in new customers and keeps old ones coming back. Out-of-home builds it in public.
- Tell your brand message in ten secondsTen seconds looks short. It is enough to tell a campaign message to a large audience, repeatedly — if the creative is built for it.
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