Use location intelligently: how a well-placed billboard transforms a business

Choosing the right location may make or break the success of your campaign, whether you're conducting an OOH or DOOH campaign. Placing ads in high-traffic areas increases their visibility and impact — but traffic is only the first consideration.

Relevance

The site should be where your customers already are: near the showroom, on the route to the market, at the airport for a brand that greets visitors.

Traffic and opportunity to see

A junction where traffic slows gives a message more time than a highway where it flies past. Count the people, then count the seconds.

Seasonal and geographic factors

Routes change with the season — school terms, holidays, Ramadan, the rains. A campaign planned around them lands better than one planned against them.

Audience demographics

Who passes the site, and when? A business district at eight in the morning is a different audience from the same road at eight at night. Match the message and the day-part to the people.