SGR advertising
Your brand. Their journey. Every moment counts. Ashton has expanded its network with exclusive advertising spaces at the Tanzania Railway Corporation (TRC) Standard Gauge Railway terminals in Dar es Salaam, Morogoro and Dodoma. With daily passenger volumes rising and modern terminal infrastructure, these spaces offer unmatched brand visibility in high-traffic, modern rail environments.
Digital and static, inside the terminals
Large digital screens over the waiting halls, where every passenger faces the departures board; digital totems at the entrances and along the passenger route; and static sites through the terminal. Fully managed digital and static inventory, from Dar es Salaam to Morogoro and Dodoma.
Creative runs on the same screens as the rest of the network, so a campaign on the roads of Dar es Salaam can follow the passenger into the terminal and out to the capital.
Why rail passengers
High dwell time. Passengers spend meaningful moments at stations — the perfect opportunity for brand storytelling. The extended idle time lets brands engage a captive audience with longer-form messaging, digital interactivity, or high-impact visuals that truly sink in.
Repeat visibility. Frequent travel builds deep message recall. As passengers encounter a brand on multiple trips, familiarity increases and trust grows, leading to higher brand affinity and, in time, action.
An emotionally receptive environment. Travel amplifies openness to new ideas and services. In a setting where minds are reflective or focused on what comes next, brand messaging lands with greater resonance and curiosity.
Who you reach
Daily and weekly commuters; inter-city professionals; leisure travellers; families and students; and government and corporate travellers moving between the commercial capital and the seat of government.
Part of a transit network
The SGR terminals join the airports — JNIA Terminal 3, Kilimanjaro International, Arusha, Mwanza and Dodoma — in Tanzania's most comprehensive transit advertising network: national reach with local precision, fully managed digital and static inventory, and one booking across modes of transport.
Questions we are asked
Which SGR stations can I advertise at?
The SGR terminals in Dar es Salaam, Morogoro and Dodoma. Ask for the placement map and it comes with photographs and the available positions.
What formats are available in the terminals?
Large digital screens over the waiting halls, digital totems at entrances and along the passenger route, and static sites through the terminal.
Who travels on the SGR?
Commuters, inter-city professionals, leisure travellers, families and students, and government and corporate travellers between Dar es Salaam and Dodoma.
Can I combine the SGR terminals with the airports?
Yes. The rail terminals and the airports are booked together as one transit network, with the same creative following the traveller from one to the other.
How do I get the placement map and rates?
Send a brief or WhatsApp us. The placement map, photographs and rates are sent the same business day.
Tell us what you want to achieve
A real person replies — usually within a few hours on business days. Say where you want to be seen and when, and we'll come back with sites, photos and a quote.