KFC Countdown to Iftar using data-driven DOOH advertising
Through Ramadan, KFC turned our digital inventory into live countdown timers to Iftar — an advertisement that was also a service to the community.
As Ramadan graces us with its presence, brands are looking for innovative ways to connect with their audience during this holy month. KFC, in partnership with our state-of-the-art digital out-of-home (DOOH) technology, is setting a new benchmark in engaging with the community during Ramadan. Through a unique campaign that combines data-driven advertising with the spirit of the season, KFC is creating moments of anticipation and excitement.
The power of real-time engagement
This Ramadan, KFC is transforming our digital inventory into live countdown timers to Iftar, the time of breaking fast. This innovative approach not only captivates the audience but also serves a useful purpose, reminding them of the approaching Iftar time in a dynamic and engaging way. By leveraging our advanced DOOH capabilities, KFC's ads are no longer static; they are interactive, timely, and highly relevant.
Data in service of the community
The messaging is shaped by data on consumer behaviour during Ramadan, and the countdowns are synchronised across locations so that every screen in the plan tells the same time. The result is an advertisement that people are glad to see — a service to the community as much as a brand message.
What it shows
Brands can leverage digital innovations to connect with audiences in meaningful ways. A digital network that can run live, data-driven creative across a city is a different medium from a poster, and KFC's countdown is the clearest example yet of what it can do.