Target, engage and convert: reaching airport travellers at JNIA

Terminal 3 of Julius Nyerere International Airport grants Ashton Media exclusive digital advertising rights to reach the passengers who arrive in Dar es Salaam every day.

An airport audience is unlike any other: travellers with time to look, money to spend and decisions to make — which network, which bank, which hotel, which car. The escalator screen greets them as they descend to immigration; the digital network and pillar wraps follow them through the terminal; the baggage-claim sites hold them while they wait.

For a brand that wants to be the first thing a visitor sees in Tanzania, there is one place to be.