Tell your brand message in ten seconds
Ten seconds looks short. It is enough to tell a campaign message to a large audience, repeatedly — if the creative is built for it.
Are you looking for a high-frequency campaign reach that can take your brand to the peaks of business growth? Ten seconds may look like a short period, but you can tell your campaign message and reach a large number of people in a repeated and short period.
Out-of-home marketing targets customers while they are driving, shopping, relaxing or commuting. Research shows that the average human attention span starts from 3 to 8.25 seconds, and can last up to 10 seconds. The creative has to work inside that window.
Go granular
Target a specific niche with a specific message rather than everyone with a general one.
Add memorable copy and a call to action
Use simple, short, direct and relevant copy, and one call to action.
Use impressive photos
Relevant, high-quality photography carries a message faster than words.
Integrate the campaign with your digital channels — social media, website SEO, landing pages — so the ten seconds on the road continue on the phone.