PEPSI logo launch with Ashton Media
The new Pepsi logo arrived in Tanzania on a billboard that was more than a billboard — a fusion of static and digital elements built for the launch.
At Ashton Media, we are proud to be at the forefront of innovation, continuously pushing the boundaries of what's possible in outdoor advertising. Our latest project with Pepsi is a testament to this commitment, showcasing the new Pepsi logo in a way that has never been seen before. This isn't just a billboard — it's a groundbreaking fusion of static and digital elements that captures attention and imagination.
The brief
A logo change is a brand's biggest visual moment in years. Pepsi wanted its launch in Tanzania to be seen, talked about and remembered — not absorbed into the usual roadside wallpaper.
What was built
A static structure combined with digital elements, so that the new logo could be presented with motion and light on a site built for the launch. The production pushed the boundary of what an outdoor build can be in Tanzania — and showed what happens when static and digital are designed together rather than booked separately.