This 'Gen Z' generation, which includes people born between the end of the 1990s and the beginning of the 2010s, has grown up in a connected digital environment and is therefore quite open to out-of-home (OOH) advertising.

In this blog article, we'll examine why Gen Z is the generation most likely to respond favorably to OOH advertisements than any other group:

​Digital Savviness: Gen Z is the first generation to be truly immersed in the digital age. While they are digital natives, they still value real-world experiences. OOH advertising provides a physical presence that captures their attention and complements their digital lifestyles.

Digitalization has brought significant changes to the advertising industry in Tanzania, and Ashton Media is at the forefront of this transformation.

​In this blog post, we will explore how digital improvements are facilitating the advertising industry in Tanzania, with a focus on Ashton Media's innovative solutions that are changing the advertising game.

Engaging and interactive: Advertising is becoming more dynamic and captivating because of digitalization. Businesses may use digital screens to add video, animations, and interactive aspects to their advertising messaging, giving customers a more engaging and memorable experience. Ashton Media has embraced this trend.

Location is essential in the world of advertising. Choosing the right location may make or break the success of your campaign, whether you're conducting an OOH or DOOH campaign.

​With the development of digital technology, DOOH has become a powerful tool for companies looking to connect with their target audience through aesthetically appealing and engaging content.

Below are the reasons why choosing the right location can affect and impact your campaign results: 

Tanzania is a desirable market for companies trying to broaden their reach due to its increasing economy and tourism sector.

​The Terminal 3 of the Julius Nyerere International Airport, one of the busiest airports in the nation, grants Ashton Media an exclusive license for airport Digital Out-Of-Home advertising.

In this blog post, we'll look at the benefits of airport advertising regarding travelers’ habits and how it can work especially for local and international brands in Tanzania.